Elizabeth Rivelli is an insurance writer passionate about helping people navigate the complex world of insurance to help them make empowered choices.
Updated April 01, 2024 Fact checked by Fact checked by Betsy PetrickBetsy began her career in international finance and it has since grown into a comprehensive approach to journalism as she's been able to tap into that experience along with her time spent in academia and professional services.
Term life insurance offers protection for a specific period of time—anywhere from one to 40 years, depending on the carrier. This is particularly popular for young families and individuals seeking affordable protection, especially those looking for quick-issue coverage online. While term life insurance is sufficient for some, it can be purchased alongside permanent life insurance for increased coverage and lifelong protection.
To find the best term life insurance companies, we studied 91 different insurers across more than 50 data points. We then rated the companies based on the following main categories: ease of application, such as online quotes, online applications, same-day coverage, and no-med-exam policies (40% of score); policy features, such as renewal options, convertibility, and available terms (20%); cost (20%); and customer service features, such as live chat and credit card payments (20%). We also considered offerings between top companies including maximum coverage amounts without a medical exam, maximum issue ages for term policies, and included riders.
We identified 45 life insurance companies with strong financial stability and high customer satisfaction ratings and evaluated them based on 70 metrics, collecting over 3,000 data points. This research allowed us to rate and rank the best life insurance companies and provide you with unbiased, comprehensive reviews.
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Best Term Life Insurance Companies of 2024 Best Term Life Insurance Companies of 2024Protective is our pick for best term life insurance thanks to its cheap coverage, no-exam policies (no agent contact required), strong financials, and stellar online features. It's also our top pick for best life insurance companies for young adults.
Protective tied with our number two choice, Banner, for the cheapest term life insurance, based on the sample applicants we gathered quotes for. On top of that, Protective and Banner are the only two companies we found that offer a 40-year term. That’s one the longest terms we’ve found. And while both companies boast a range of great features like no-exam life insurance and online life insurance quotes and applications, Protective wins by offering massive coverage amounts up to $50,000,000.
But if customer satisfaction is more important to you than cost and convenience, note that J.D. Power ranked Protective below average in its 2023 study of customer satisfaction with U.S. life insurers. It ranked 18th out of 22 companies.
Banner, which is owned by Legal & General America, was a close second to Protective for our pick for best term life insurance company. It tied for the lowest premiums and, like Protective, offers 40-year term policies (most companies cap coverage at 30 years). Plus, Banner received very few customer complaints over the last three years relative to its size (fewer than Protective), according to the National Association of Insurance Commissioners (NAIC).
Banner makes shopping easy with online life insurance quotes, and it lets you “stack” your policy with term riders. Stacking is a way to temporarily increase the coverage on your base policy while reducing long-term costs. Our only complaint about the company: If you want to pay premiums with a credit card, you'll have to do so through a digital wallet.
If you want more than just death benefit protection on a term policy, Mutual of Omaha is hard to beat. Out of our top picks, it provides the widest range of living benefits included at no additional cost on its term policies. Policies include three accelerated death benefit riders free of charge: terminal illness, chronic illness, and critical illness. These riders let you access the death benefit before death if you’re diagnosed with a qualifying illness. The details for the riders may be different based on whether your policy is a return of premium policy or not.
Mutual of Omaha is also the only one of our top-rated carriers that offers an optional disability income rider and ROP term policies. The former provides supplementary income if you become disabled and are unable to work. Return-of-premium policies refund part of your premiums if you outlive the term. They cost more, but amount to a forced savings vehicle that may be right if you struggle to save and are uncomfortable with the idea of paying for coverage you might not use.
One potential downside of Mutual of Omaha is that you can’t apply without contacting an agent.
Founded in 1851 MassMutual has earned a rating of A++ (Superior) from AM Best (the highest rating available), winning our award for the most financially stable of the top term insurers. We also like that the company gets very few complaints relative to its size. And it offers convertible term life insurance that you can convert into any type of permanent policy it offers—most companies give you fewer choices. To top it all off, MassMutual makes policies available to a wide range of applicants for a respectable amount of coverage.
However, we found that MassMutual offers fewer free-term life riders than some other companies on our top pick list. Although every term life policy from MassMutual includes a terminal illness rider at no added cost, rivals Mutual of Omaha and Nationwide also provide free critical and chronic illness riders with term policies.
AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.
Term Life Sample Cost Policy Types Accepts Credit Cards Hide, not for me Hide, not for me Hide, not for me Hide, not for me*Quotes above are examples of what a 40-year-old in excellent health might pay for a 30-year $250,000 policy. Get life insurance quotes from multiple companies to find your best rate.
Term policies, in general, aren’t very expensive. So when choosing a life insurance company, make sure you can afford the coverage you need, but don’t overlook each company’s unique offerings. That said, your go-to options for cheap coverage with excellent perks are Protective and Banner. They’re also go-to options if you want a 40-year policy. Fortunately, both companies offer an online no-agent-required application process as well.
But if you prefer an agent experience or are older than 64 and need term coverage, choose MassMutual. The company has been in business since 1851, and has AM Best’s top-tier A++ (Superior) rating for financial stability.
For those who prefer a return-of-premium policy, go to the only provider on this list to offer one—Mutual of Omaha. The company also includes three accelerated benefit riders on some of its term policies, and makes a life insurance disability income rider available for purchase.
When you purchase term life insurance, you get protection for a fixed number of years. For this reason, term life insurance is usually the most affordable life insurance you can purchase.
Most life insurance providers sell term life policies with term lengths of 10 to 30 years, but shorter and longer terms can be found, like 40-year terms from Protective and Banner. If you pass away during the term, your beneficiary receives the death benefit, which is tax-free money that can be used for any purpose.
When the term ends, your coverage usually ends, but you may have options to keep it, depending on your policy. Many insurance companies allow you to renew your coverage on an annual basis, but at a higher premium each year based on your current age. Some insurance companies also allow you to convert your term coverage into a permanent policy without taking a medical exam (permanent coverage is designed to last your entire life). If your insurance carrier does not offer convertible life insurance, you’ll have to apply for another policy if you want to continue coverage.
Many term life insurance policies don’t require a medical exam. Providers that offer no-med-exam life insurance often have applicants complete a detailed health questionnaire to gauge their overall level of health.
Term life insurance and whole life insurance are similar in some ways, but they have a number of differences that are important to understand. Whole life insurance is a type of permanent life insurance that provides coverage from the moment your policy takes effect until you pass away—as long as premiums are paid. Unlike a term life policy, you cannot “outlive” a whole life policy unless you cancel your coverage.
In addition to a guaranteed death benefit, whole life insurance policies also build cash value, which term life policies do not do. Cash value is similar to a savings account. When you pay your premium, a portion of the money goes toward the cash value. You may be able to withdraw the money, or borrow a portion of the money like a loan. If you don’t repay the amount you borrowed, it gets taken out of your death benefit.
Another big difference between term life and whole life policies is cost. Because whole life insurance offers a longer period of coverage and has a cash value component, the premiums are typically a lot higher.
The maximum age for term life insurance varies, depending on the insurance company. What also varies is the term length you're eligible for. If you're 55, for example, you may be eligible for a 30-year term policy with one company, but only a 20-year policy with another.
When you buy insurance, you're purchasing protection. And even if you don't end up using it, that protection is there and available for your family should you pass away from an untimely death. But you can get return-of-premium term life insurance, or ROP term life insurance, which refunds your premiums if you outlive the term.
No-med-exam life insurance is not a specific type of coverage. Rather, it’s any life insurance policy that doesn't require you to complete a medical exam in order to get approved. There are two main forms of no-medical-exam life insurance for term policies—accelerated issue and simplified issue. Accelerated-issue policies can be more affordable, but ask more thorough health questions.
Accelerated issue: With accelerated issue life insurance, the application starts with a comprehensive health questionnaire and phone interview. If the underwriter determines that you are a healthy candidate, you get to skip the medical exam, which “accelerates” your application.
Simplified issue: These policies typically only require a few basic health questions and not an interview. Some simplified issue policies can provide you with an instant decision, meaning you will know right away if you are approved or not based on your responses. But this type of coverage tends to be more expensive than policies that rely on accelerated underwriting or require an exam.
In order to compile our list of the best term life insurance companies, we developed a comprehensive life insurance methodology. We started off by researching what consumers want from life insurance companies, and for that, we looked to third-party consumer studies, including J.D. Power’s 2022 U.S. Life Insurance New Business Study and the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
With those findings in mind, we gathered more than 50 data points on 91 life insurance companies, including ratings for financial strength, customer satisfaction, and customer complaints, as well as information about years in business, cost of term policies, term policy features, online tools, no-exam options, and available riders.
Our review process gave preference to companies with a streamlined application process, affordable premiums, valuable term features, and long coverage terms available. In particular, we valued online quoting and application tools, transparent pricing, and no-medical-exam policy options. Companies received ratings boosts if customer service was accessible via features like live chat. We ranked each company according to the following categories and weights.
To finalize our list, we compared individual offerings between top companies by considering third-party ratings and by delving deeper into product specifics, including maximum coverage amounts without a medical exam, maximum issue ages for term policies, and included riders. We used this research to determine the best term life insurance companies.