Create the perfect questionnaire and collect actionable data using our online guide!
Definition: A questionnaire is a convenient way to collect feedback. A questionnaire can be used to measure customer satisfaction, capture employee feedback, or even conduct product research. Responses can be collected via email, web link, QR code, or using a survey panel.
The term "survey" and "questionnaire" are commonly used interchangeably. A questionnaire refers to the questions used to collect feedback (the form itself). A survey relates to the entire research process, including summarizing and analyzing questionnaire data.
How to make a questionnaire: Keep questions short and focused on one topic at a time. Use multiple-choice questions to fit answers into a specific category. Use an open-ended question to capture comments. A Likert scale or MaxDiff question can be used for market research. Collect responses for your questionnaire using an email collector, an anonymous link, or even a QR code.
The following 6 tips will help you create the perfect questionnaire:
The shorter you keep your survey, the higher your completion rates. Longer questionnaires usually tend to have a high drop-off percentage. Keeping your surveys to 10 questions or fewer forces you to draft a study that only includes important questions; you should remove trivial questions during the draft process.
Make sure each question only covers one topic. Try to include only one topic at a time. For example, in an employee survey, you would not want to ask, "Do you feel satisfied with your compensation and career advancement?". Instead, you would like to separate "compensation" and "career advancement" into two questions or use a Likert scale, putting each question on a separate row.
Suppose the survey is more than ten questions; similar questions should be grouped on separate pages. If you don't want to use more than one page, add extra spacing between groups of the question; extra white space can increase the increase the readability of your questionnaire.
If you have questions that only apply to certain people, consider using skip or display logic to show those questions conditionally. This will help reduce the length of your survey and boost response rates.
If you have questions that only apply to certain people, consider using skip or display logic to show those questions conditionally. This will help reduce the length of your survey and boost response rates. For example, if you asked, "Are you currently looking for new employment opportunities?". If the answer were "yes," a follow-up question would ask, "Why?"
Research questions are an excellent tool for customer or product questionnaires. Instead of asking multiple questions on which features are essential or what price is desirable, question types like MaxDiff and Conjoint will provide you with high-quality, actionable data that can be used for feature prioritization and product pricing. In addition, these question types will reduce the length of your questionnaire.
An employee questionnaire should use an anonymous link to collect responses; this will help boost trust and increase honest answers. If doing a customer study, consider adding custom data to the weblink to help identify responses. A survey panel and current customers can lend fresh perspectives for general market research.
Adding customer surveys to your Google review strategy will add additional data points to improve customer satisfaction. In addition, surveys are a valuable tool to identify ways to improve, establish internal benchmarks, and conduct pricing and product research to improve your company's products.
